Product Innovation

Package Design

Graphics Closeups

When designing this cereal box, instead of thinking, “what’s hard to pour,” I thought, “what are the things that are easy to pour.” Multiple things shuffled through my head until I landed on a milk carton. Milk cartons are easy, they’re simple, and with dry cereal, there would be no need for the hassle of the plastic (save the environment, right?). Don’t like milk? That’s okay! You can easily deposit a handful of your favorite mini wheats into your hand in no time. Say goodbye to reaching all the way down in the box to grab the bag and trying to push the tab down on the seal that ends up tearing anyway! Just fold it out and fold it back in.

It all started when I went to make a bowl of pasta on a Tuesday night and saw the logo on the pasta sauce. I thought to myself, “wouldn’t it be cool to make a package that looks like a building.” I put this idea in the back of my head until one day…

I had a project for school where I had to think of how to innovate a type of package to make it stand out. I landed on cereal boxes because they’re all the exact same. When thinking of a brand, I immediately thought of my old idea from the pasta sauce. I took this idea and thought of Mini Wheats because of how playful their branding is and I really felt like I could tell a story so...

I started to sketch but honestly had no idea where I wanted to even begin. I had to go into photoshop and explore color schemes and backgrounds, and once I did that, everything clicked. I started with…

the front door, and some would say it unlocked a wave of creativity and I saw it all come together in my head. I really let my inner child takeover as I digitally designing every detail and sent it to…

The original picture #yikes

My Creative Process

ALAS! It was done! I was so happy when I folded the box and glued it all together and it worked. Shoutout to my friends in the back for cheering me on as I folded:)

Then, it was time for the makeshift photoshoot in my living room!

FedEx to get my work printed on card stock! I wanted to make sure the product was user friendly and the design felt cohesive. I cut it out, folded it all together and…

The result! Oooo la la

Hey! If you made it down here, Santa Wheat and I just wanted to say thank you for being here and taking time to look at my work:)