EOS: Bless Your F#@%ing Cooch
In this campaign done by Mischief Ad Agency, they took advantage of a viral TikTok video, and quickly turned it into their key message. Through package design, and PR boxes, EOS shave cream sold out in Targets all over the nation!
Role: Campaign Extension
Campaign Overview
Campaign Extension
When I saw this campaign, I knew it had potential to be bigger. A big statement like “bless your f#@%ing cooch” and “holy hooha!” gets peoples’ eyes looking and their jaws dropping. It has the WOW factor.
Most importantly, It creates conversation around shaving down there and allows for a safe space for women to build a community and talk about it.
Deliverable #1: Vending Machine
Find this hot pink, hard to miss, lit up vending machine in airports, college dorms, apartments, or maybe even on the street! Your favorite shaving needs on the go or in pinch all in one place.
Have no idea how to even begin shaving? Just ask the girly in front of you buying something for her herself her best tips and tricks! After all, embracing girlhood is totally in…did you even see the Barbie movie?
Deliverable #2: Billboard
Why don’t we REALLY get people talking…
Adding these two deliverables alone I think would allow sales to double what they were from just the package design and PR box. This campaign breaks the barrier of a corporate voice, allowing people to feel like they’re besties with EOS and just picked up the phone to find out about a life-changing product…it blesses cooches AND sales numbers;)